DirecTV isn’t making a lot of friends in the football viewing community these days, including yours truly.
I started with DTV 7 or 8 years ago, and being a football fan, have subscribed to their NFL Sunday Ticket package the entire time. The NFL package allows me to watch any or all of the Sunday games, so I can follow my “hometeam” no matter where in the country I live. I think when I first signed up, the package cost $119 for the season. Then it was $139. Then $159. Last season, after DTV signed a new broadcast deal with the NFL, the package cost me $189 - but that included access to the high-definition broadcast of any games that were available in HD. Sadly, I didn’t have HD equipment.
So this season, I was all prepped with some bargain HD equipment (no, I didn’t steal it, but it’s a long story involving lightning, the neighbor’s trash and quite a bit of eBay shopping…). Then came the disastrous news: this season, DTV is upping the price of the Sunday Ticket package to $199 (that’s the early-bird price - latecomers pay $219) and that does NOT include access to the HD games. No, to see the HD games, you have to pay another $99 to get the “Superfan” package. They claim that you get more than the HD games for that $99, but the extra stuff is just some extra channels or interactive junk that you don’t really want anyway, and would never pay for if it wasn’t included with the NFL HD games.
So DTV is raising the bar, trying to see how many folks will fork over the extra bucks for the HD Sunday Ticket. I have a feeling that, in many cases, it isn’t going to work. I, for one, am planning to cancel my Sunday Ticket package and live without my football this season. The $200 sticker price is already pushing the limit - that price is pretty steep, and certainly not worth it if it doesn’t include the HD games. I wouldn’t even consider paying that price plus an extra hundred bucks for the HD stuff.
I refuse to be gouged by DTV just because they paid the NFL too much for their exclusive package rights. There’s a point where they’ll just charge too much, and I think they’ve reached it. So, instead of them getting nearly $200 out of me this season, they’ll get zero instead. Their choice.